
Digital commerce is becoming increasingly complex. Organizations sell across multiple channels and often operate with different labels, countries, or business units. Product data is the central factor that ensures consistency, speed, and scalability. A PIM system is not only at the heart of this process but also provides the foundation for both omnichannel sales and Multi Company structures.
In this article, you’ll learn how a PIM solution works within an omnichannel strategy, what a Multi Company PIM system entails, when it becomes necessary, and how PLGGR addresses these challenges effectively.
PIM and Omnichannel: How Does It Work?
Omnichannel sales require that product information is consistent and accurate across all channels. Webshops, marketplaces, sales apps, and ERP systems each have their own requirements. Without a central PIM system, data quickly becomes fragmented, duplicated, or prone to errors.
A PIM system centralizes product data and ensures that each channel is fed from the same base. Differences between channels, such as images, descriptions, or specific attributes, can be applied per channel. This keeps the core information consistent while allowing each channel the flexibility it needs.
The PLGGR | PIM acts as the orchestrator of product data. Information is entered once, verified, enriched, and then distributed to each channel. This guarantees consistent product data and accelerates time-to-market for new channels by days, sometimes even weeks.
Why a PIM System is Essential for Omnichannel Sales
Without a PIM system, omnichannel sales quickly become unmanageable. Manual updates, duplicated entries, and errors slow down processes and frustrate both customers and employees.
PIM solutions make omnichannel sales scalable. Centralized data governance ensures that changes are automatically reflected across all channels. PLGGR deliberately takes a flexible approach: centralization without rigidity. Product data can be reused, while new channels can be added with ease. This makes a PIM solution a strategic part of digital commerce rather than just a supporting system.
When a PIM System and Omnichannel Reach Their Limits
For small and medium-sized organizations, a PIM system combined with omnichannel often works well. As an organization grows, complexity increases. Multiple labels, international subsidiaries, or independent business units mean that product data must differ not only by channel, but also by organizational entity.
At this point, the need arises for a system that combines a PIM solution with organizational scalability. Not just distributing data across channels, but also across entities within the organization. The Multi Company approach.
What is a Multi Company PIM System?
A Multi Company PIM system supports multiple organizational structures within a single PIM environment. Product data remains centrally managed but can be applied per entity. This allows products to be shared across labels, countries, or business units, while enrichment, workflows, and permissions differ per organization.
The PLGGR | PIM was designed from the ground up with Multi Company as a core principle. This prevents data duplication and ensures control and clarity, regardless of how complex the organization grows.
When is a Multi Company PIM Necessary?
The need for a Multi Company PIM solution often arises gradually. Minor differences per country or label accumulate and lead to data copies or inconsistencies. Once product data is edited or duplicated in multiple locations, the risk of errors increases, making centralization increasingly difficult.
A Multi Company PIM solution becomes essential when organizations manage multiple ledgers or labels, operate internationally, or find that their current PIM structure cannot keep up with growth. PLGGR allows product data to remain centralized while still accommodating multiple variations. This enables expansion without increasing management burden or risk.
Best Practices for PIM, Omnichannel, and Multi Company
An effective PIM strategy combined with omnichannel sales and Multi Company structures requires clear processes and governance:
PLGGR supports these best practices by providing a platform where integrations, workflows, and permissions are built-in, keeping digital commerce scalable and manageable.
The Relationship Between PIM, Omnichannel, and Multi Company
Product Information Management (PIM) forms the foundation. It provides the central product data layer. Omnichannel ensures this data is consistently and efficiently used across all sales channels. Multi Company makes it scalable across multiple organizational structures.
PLGGR combines these three elements within a single platform without merging them conceptually. Each retains its own role but works together within a coherent PIM solution: the PLGGR | PIM.
PLGGR as a Foundation for Digital Commerce
The PLGGR | PIM acts as the central product data layer within the digital ecosystem. Webshops, marketplaces, ERP systems, and sales tools are all supplied from the same source. With the PLGGR | HUB, integrations are manageable, and the PLGGR | Order Entry App puts product data directly into commercial processes.
This creates a cohesive landscape where product data is centralized, allowing organizations to scale digital commerce. Businesses can expand, add new channels, and manage international operations without added complexity or data loss.
Conclusion
A PIM system is essential for omnichannel sales, ensuring consistent product information and accelerating processes across all channels. When organizations grow and include multiple entities, a Multi Company PIM solution becomes a logical next step.
PLGGR offers a single platform that addresses these challenges systematically. Not by merging concepts, but by connecting them strategically and creating a scalable PIM system for digital commerce: the PLGGR | PIM.